Slot and system manufacturer Bally Technologies has implemented its iVIEW Display Manager “point of play communications” system at Galaxy Entertainment Group’s StarWorld Casino in Macau.

The  iVIEW DM system, installed after a competitive bid process, is implemented is live across the casino floor at StarWorld. The system delivers interactive communication to the player on a dedicated screen of each slot machine, without interrupting game play, In addition to Bally slots, the system works through iVIEW displays installed on machines of rival manufacturers IGT, WMS and Aristocrat.

“Partnering with Galaxy Entertainment Group on the floor-wide implementation of iVIEW DM has been such a rewarding experience for Bally Technologies,” said Richard Haddrill, Bally’s CEO. “iVIEW DM is generating excitement among StarWorld’s customers with applications and information available to them right at the game.”

iVIEW DM uses picture-in-picture-style technology to create a variety of additional services on the casino floor, including innovative floor-wide bonusing games; games-within-games; watermark messages and announcements; celebrations of important wins; targeted marketing messages; players club information; and customer-service features.

These features and applications are displayed in a smaller screen on the main game screen during game play without interruption to the game, using a player-configurable touch-screen interface at eye level with the player

“In the course of our lengthy evaluation process, it became obvious that Bally Systems provided the most comprehensive and powerful solution for our growing operation—from table management to marketing to cutting-edge player communications,” said Francis Lui, vice chairman of Galaxy Entertainment Group. “We looked in detail at Bally's development centers in India and elsewhere and were impressed with their commitment to innovation and continual product evolution and improvement. That, coupled with unsurpassed customer service and support, makes Bally one of our key partners as we continue to grow our operation.”

StarWorld is the first casino in Asia-Pacific to use Bally’s iVIEW DM and Bally Business Intelligence data analytics and visualization solutions.

By Staff