Reel-TV, the young technology company that is offering a service to place advertising directly on slot-machine screens, has named veteran software engineer John Frailey as its chief technology officer.

Frailey brings over 15 years of software programming experience with a specialization in video software design, modeling and implementation, and will focus on program development that will allow for one-on-one interaction with the casino visitor.

In his most recent position, Frailey was a senior software engineer at Garmin International, the global leader in satellite navigation, where he was responsible for design protocols for devices and server communications. At Garmin, he worked on the iPhone development team that ported Garmin Off-Board Navigation into an iPhone App. Frailey is also a founder of Hupla TV, a turn-key, fast-to-market media appliance provider.

“Like Reel-TV, Frailey is an innovator in his field,” said Keith Atkinson, founder and principal of Reel-TV. “His knowledge of the non-pc computing platform is vast and his ability to think like a true programmer will make him a great asset to our team. Specifically, his experience will be vital in developing interactive menus for players who, by simply touching the screen, will be able to request restaurant reservations, show tickets, beverages, etc., instantly.”

By Staff