Hard Rock Hotel & Casino in Las Vegas has entered into an operating agreement with Cantor Gaming, an affiliate of leading global financial services firm Cantor Fitzgerald, to serve as the exclusive race and sports book operator. Cantor Gaming will initially integrate its state-of-the-art “In-Running” technology into the casino’s existing race and sports book, with the aim of launching upon regulatory approval.

Cantor’s In-Running wagering system allows proposition bets to be placed throughout during an event or game, on numerous different outcomes and with the lines constantly changing, up until the final whistle.
 
Hard Rock will begin work on a new race and sports facility with Cantor Gaming, slated to open in spring 2011. Earlier this year, Cantor Gaming and Hard Rock Hotel & Casino agreed to install the eDeck mobile gaming system at the property, to be rolled out upon regulatory approval.  On approval, wagering methods will include Cantor’s wireless system, so patrons will not be physically bound to the sports book.

“Cantor Gaming has created an entirely new and exciting approach to betting on sports,” said Joseph A. Magliarditi, president and CEO of Hard Rock. “Instead of the action stopping once the game gets under way, with In-Running that’s precisely when the action starts. This opens up a whole world of opportunities, and we’re pleased to be able to offer this innovation to our customers.”
 
Lee Amaitis, president and CEO of Cantor Gaming added, “With the innovations in technology today, information is available at the touch of a button: we can receive news and data in an instant, manage our finances online and send text and video around the world in real-time via mobile phones. Our In-Running system applies this generation of technology to sports wagering. Gone are the days when you could only bet on a sporting event by lining up at the window before the games started. Now you can trade sports in the same way you trade the financial markets—our technology has made sports wagering dynamic, interactive and, most importantly, relevant to today’s casino customers.”

By Staff