Illinois-based Elite Casino Products, Inc. announced it has developed a strategic alliance with John Malin, CEO of London-based Interbrand Gaming, to promote the Elite’s line of slot machine products.

Elite manufacturers electro-mechanical products and assemblies, specializing in gaming applications. The company’s standard product lines include slot machine cabinets, bases, top boxes and toppers.

Interbrand Gaming will be representing Elite Casino Products in the United Kingdom, Europe, South America and United States. At a recent press event, ECP and Interbrand executives outlined the advantages of the alliance.

“We are pleased to have the opportunity to work with John Malin and Interbrand,” said Scott Irving, managing director of ECP. “John brings a great wealth of industry knowledge and years of sales experience that will expand the reach of ECP in the worldwide market.”

“And to compliment that,” John Malin added, “Interbrand Gaming’s core business strategy is to work in partnership with innovative gaming suppliers who can offer OEMs quality components that are tailored to meet specific and often bespoke requirements. The addition of ECP to the Interbrand Gaming portfolio enforces this ethos.”

By Staff