CityCenter Land LLC recently announced that SK+G Advertising will be the creative agency of record for CityCenter, as well as Aria Resort & Casino, Vdara Hotel & Spa and Crystals retail complex.

"SK+G has crafted and cultivated many successful brands for us throughout the years and we knew it was imperative to choose an agency for CityCenter that we trust, and one that truly understands our business and our vision to the core," says Aria Resort & Casino President and COO Bill McBeath.

The Las Vegas-based firm will oversee branding and advertising for the recently opened meta resort, developing name recognition for CityCenter as a whole as well as Aria, Vdara and Crystals independently.

"CityCenter has entirely changed the Las Vegas landscape and we are honored to have been chosen as the brand architects for such a groundbreaking destination," says John Schadler, a managing partner at SK+G. "Having recently developed the CityCenter website, we understand the brand's distinct personality and positioning as well as its individual resorts and offerings."

By Staff