Playtech, a developer and licensor of software for the international online, mobile and land-based gaming industry, announced that it has signed a partnership agreement with U.K.. gaming operator Virgin Games.

Under the agreement, Playtech's soft gaming solutions developer, Gaming Technology Solutions Limited, is licensing its software platform "EdGE" to Virgin Games, and will also deliver a new selection of game products for addition to Virgin's library.

The EdGE platform is a cost-effective and easily integrated games engine that will allow Virgin to manage and operate its games with ease. Its ICE Back Office toolset delivers many functional and performance enhancements to Virgin including support for games marketing campaigns, report customization, customer support and more in a user-friendly interface.

"We are looking forward to working with GTS, and through the delivery of their platform, we have access to a variety of leading games content from world class developers," said Warren Eloff, casino product manager for Virgin Games. "ICE is a comprehensive management suite, and we are confident that the added level of control we will have over our games content will have a very positive effect on our growth.

Mor Weizer, CEO of Playtech, added, "We are delighted that Virgin Games, a well-established and leading operator, has chosen Playtech's GTS as their games integration partner and EdGE as their software solution. Virgin is setting new benchmarks in terms of their player promotion and marketing activities, and we look forward to a successful partnership in 2010 and beyond."

By Staff