Vol. 8 • No. 8 • March 1, 2010, GOODS & SERVICES
Cantor Signs Hard Rock
Cantor Gaming’s mobile gaming system will allow customers of Hard Rock Las Vegas to gamble on hand-held devices at designated areas throughout the resort. Cantor President Lee Amaitis displays one of the “in-running” betting devices.
Cantor Gaming, an affiliate of the global financial services firm Cantor Fitzgerald L.P., has signed a deal with the Las Vegas Hard Rock Hotel & Casino under which Cantor's mobile gaming system will give patrons access to games on hand-held devices throughout the property's designated gaming areas, including the Hard Rock Beach Club Pool and the poolside Rehab nightclub.
Cantor Gaming's mobile gaming device, eDeck, offers customers hand-held versions of various table games, video poker and slots throughout public areas of the casino property, which includes bars, restaurants and lounges, as well as by the pool. Cantor has also developed proprietary games for eDeck including XtraOdds Blackjack and XtraOdds Baccarat, with extra propositional bets that dynamically calculate odds based on the cards dealt, giving players an extra opportunity to press or hedge their bets.
"We're pleased to bring mobile gaming to the Hard Rock," said Lee Amaitis, president and CEO of Cantor Gaming. "We've had an extremely positive response to eDeck since it was first launched last March at the M Resort. The ability to play casino games away from the casino floor adds a whole new dimension to the Vegas experience, and the flexibility of mobile gaming appeals to customers who are already used to the freedom of using mobile devices in many other aspects of their lives."
"We are excited to welcome the addition of mobile gaming to the Hard Rock, added Randy Kwasniewski, the resort's president. "Now, gamers are able to enjoy all the Hard Rock has to offer such as our pool and beach club, fine dining and exciting nightlife, all the while still able to bet and play casino style games on their mobile device. Mobile gaming reflects our values at Hard Rock: offering our customers innovative, creative and fresh ideas to complete a special and unique experience at our resort."




