Vol. 9 • No. 6 • February 14, 2011 - Print This Issue
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Vol. 9 • No. 6 • February 14, 2011, Featured Articles, GLOBAL GAMING BUSINESS PODCASTS
GLOBAL GAMING BUSINESS PODCAST: Katrina Lane, Chief Technology Officer, Caesars Entertainment
This week, the Global Gaming Business Podcast features a discussion with Katrina Lane, the chief technology officer for Caesars Entertainment on how marketing and technology go hand in hand when implementing Total Rewards programs and social media.
Download this Podcast Episode or Click Below to Play it.
Katrina Lane has been with Caesars Entertainment for almost 10 years. Her path to her current position, chief technology officer, went through the marketing departments of the company. That was no coincidence as Caesars uses new technology—everything from ticket-in, ticket-out to the latest in social networking—to market to its more than 15 million active customers in its Total Rewards program. Lane explains how the latest technology can drive business—as well as create situations where new media might be a problem. She spoke with Global Gaming Business Publisher Roger Gros at the Caesars corporate offices in Las Vegas in December.
More Featured Articles
WEEKLY FEATURE: Pansy Problems?
With an IPO on the drawing board for more than a year, MGM Resorts has indicated that it will increase the value of the offering to $800 million from $500 million originally. But is the time right?
Trump Marina Goes Gold
Landry’s Restaurants Inc., which owns two Golden Nugget properties in Nevada, is apparently close to a deal to buy the troubled Trump Marina in Atlantic City.
It’s On in Macau!
Stanley Ho re-starts lawsuit against two of his wives and several of his children after they fail to respond to his offer to discuss the disbursement of his interests in his companies. Ho, with wife #4, Angela Leong (l.), is said to want to divide his wealth equally among all his wives and children.
Louisiana About To Name Casino Developer
February 17 is fast approaching—the date when Louisiana will name the recipient of its 15th and final gaming license. Will it be William Trotter’s St. Gabriel Downs LLC, Daniel Lee’s Creative Casinos LLC or Penn National Gaming? The license became available when Pinnacle Entertainment scrapped its Sugarcane Bay casino in Lake Charles (l.) and surrendered the license.
Hull U.K. Greenlights Casino
The first of eight large casino licenses stipulated in the U.K. Gambling Act 2005 has been awarded to Apollo Resorts & Leisure. The city of Hull can now proceed with a major redevelopment project.
Hawaii Legislators Consider Legalized Gambling
One Hawaiian House committee is considering a bill to allow video poker and slots in select casinos sites along Waikiki Beach. Another passed a bill that allows gaming aboard 1,000-passenger ships sailing among the islands.
FANTINI’S FINANCE: Doing the Simple Things
Glamorous growth strategies that open new properties every year or expand into new jurisdictions are nice, but when you get right down to it, a casino company must operate efficiently to create value for the shareholders.
Caesars, Barrière Join Forces for WSOPE
The World Series of Poker Europe is moving out of London and into France. The move sees U.S.-based Caesars Entertainment Corporation and France’s Lucien Barrière group entering into a cooperation that could have huge implications for the future.