Vol. 7 • No. 24 • June 29, 2009 - Print This Issue
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Vol. 7 • No. 24 • June 29, 2009, GOODS & SERVICES
IGT-U.K. Restructures Mobile Division
The leading slot manufacturer is restructuring its internet/mobile gaming division after acquiring a mobile marketing company and combining personnel with its WagerWorks division.
The U.K. division of leading slot manufacturer International Game Technology is restructuring its internet/mobile gaming division. IGT-UK Group announced the revamping of its mobile and internet gaming operations following its recent acquisition of mobile marketing company Million-2-1, and its integration of that company’s assets and personnel with the U.K. division of the company’s WagerWorks online slot content supplier.
As a result of the restructuring, the U.K. division of WagerWorks will take responsibility for the sale and distribution of Barcrest Group game content in remote gaming markets (interactive digital television, mobile gaming and internet gaming markets); and IGT game content in mobile gaming markets, developed using the Million-2-1 mobile gaming platform.
WagerWorks game development strategy has been to supply a mixture of well-known consumer brands coupled with internet versions of well-known IGT brands such as Cleopatra. It will now also leverage online versions of successful game titles from Barcrest Group, offering streams of game content in interactive digital television, mobile gaming and internet gaming markets.
Million-2-1 will continue to focus on interactive services for media organizations and land-based retailers, using mobile solutions to deliver new revenue streams. This includes prize competitions, mobile marketing campaigns and lotteries for the U.K. and international markets.
As a result of the restructuring, the U.K. division of WagerWorks will take responsibility for the sale and distribution of Barcrest Group game content in remote gaming markets (interactive digital television, mobile gaming and internet gaming markets); and IGT game content in mobile gaming markets, developed using the Million-2-1 mobile gaming platform.
WagerWorks game development strategy has been to supply a mixture of well-known consumer brands coupled with internet versions of well-known IGT brands such as Cleopatra. It will now also leverage online versions of successful game titles from Barcrest Group, offering streams of game content in interactive digital television, mobile gaming and internet gaming markets.
Million-2-1 will continue to focus on interactive services for media organizations and land-based retailers, using mobile solutions to deliver new revenue streams. This includes prize competitions, mobile marketing campaigns and lotteries for the U.K. and international markets.
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