666Bet, Metric Sign Licensing Deal

Metric Gaming’s flagship SuperLive and Bettor Option products will be incorporated into the sports book offering of 666Bet.

Metric Gaming announced a licensing deal with online operator 666Bet under which Metric’s SuperLive and Bettor Option products will be incorporated into 666Bet’s sports book offering.

SuperLive is Metric Gaming’s flagship product, which, optimized for mobile devices, deploys HTML5 and push technology for in-play betting.

Metric’s Bettor Option, the company’s latest release, offers bettors the option to double their pre-game wager, or switch sides, after watching the entire first half of a match unfold, at the same odds that were available before the match began.

“666Bet is an exciting new player in the massive U.K. betting market,” said Metric President and CEO Peter Bertilsson. “We are pleased to be included in their sports book offering and look forward to accelerating 666Bet’s expansion with our SuperLive and Bettor Option products.”