Now that BetMGM has launched its mobile platform in Pennsylvania, the sportsbook has struck a deal with the Philadelphia 76ers NBA team as its official sports betting partner.
The partnership will feature television signage, including BetMGM’s logo on the pole pads during 76ers games, and fan engagement, such as promotions within the 76ers app, 76ers-branded casino games, and more. All of which brings more fan interaction with the team.
“This partnership gives us the ability to connect with our fans on the digital channels where they spend their time through customized 76ers branded games and activations. BetMGM will also propel us into a new space, strategically targeting fans in the sports betting and gaming realm,” said Katie O’Reilly, 76ers chief revenue officer.
In addition, MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City will be designated as an official away game host for the team, which means on-site events when feasible.
