888 casino, the online casino platform from 888 Holdings, has launched a new platform in the competitive New Jersey market that significantly increases the amount of casino games offered by a brand mostly associated with online poker.
The new platform is named Orbit and has been offered in the UK market since May 2018. The platform offers an “enhanced user experience” and several new games.
“The Orbit platform is without doubt one of 888’s most significant product innovations in recent years and supports our continued focus on delivering the safest, most exciting and most enjoyable online gaming experience possible for our players across regulated markets globally,” said Itai Pazner, CEO of 888 Holdings in a press release.
The company has reported that conversion rates for first-time depositors have increased 76 percent since Orbit’s soft launch in the U.K.
The move comes in a New jersey market that is currently seeing explosive growth in both online gambling revenue and online sports betting. The state’s Division of Gaming Enforcement reported June online casino revenue of just under $36.3 million, up more than 70 percent over 2018.
The Orbit platform will add 35 new games that 888 developed in-house and increase slots, table and live dealer games at the site.
The company also plans to upgrade its online poker interface, which now is live in New Jersey, Delaware and Nevada and will soon launch in Pennsylvania.
