888 Holdings Acquires Betbright

888 Holdings will acquire Irish sports betting operator BetBright in a deal valued at £15 million or about $19.9 million. The company will purchase certain assets of Dedsert Limited, Dedsert Ireland Limited and its affiliates, which together operate as BetBright. 888 Holdings said the deal gives the company complete ownership of technologies and development across its four online betting services—online casinos, poker, bingo and sports betting.