London-based 888, an online gaming entertainment provider, announced it has signed three multi-year market access agreements to launch in the U.S. states of Colorado, Indiana and Iowa initially with the 888Sport brand during 2021.
In Colorado, 888Sport will launch under the license of the Colorado Grande Casino based in Cripple Creek. In Iowa, the group will launch under the license of Catfish Bend Casinos II LLC. In Indiana, the Group has signed an agreement with Harrah’s Hoosier Park, owned by Caesars Entertainment, to launch 888Sport in the state.
These three agreements represent the latest in 888’s growth strategy in the developing U.S. online gaming market, and will increase the number of states where 888 has a presence to six.
“These agreements will enable 888 to bring its online sportsbook to bettors in Colorado, Iowa and Indiana,” said Itai Pazner, CEO of 888. “The U.S. online betting and gaming market has huge growth potential, and we continue to build a platform for growth across both our B2B and B2C operations.”
Yaniv Sherman, senior vice president and head of commercial development at 888, added, “We continue to appraise strategic partnerships that will provide additional brand-building and market access opportunities for 888 across the U.S. market in the near future.”
