A Game Above are proud to announce having retained the skills, counsel and insight of well-known and loved industry talent, Bill Pascrell III, as president of A Game Above, North America, to direct and lead their outreach and operations across the U.S. and Canada.
“I’m proud to become president of A Game Above, North America and thrilled to be part of the A Game Above story,” said Pascrell. “From my first encounter with the team, their betting and gaming customer solutions clearly showed the ability to make customers believe that belief covers multiple customer desires, that they can play safely and sustainably; challenge themselves; practice without risk; pursue a dream, like becoming a champion player; and, fundamentally, believe that they can win something meaningful. I have experienced the success with which A Game Above customer sales promotions can provide a career path for players, from which the winning of money, alone, is not the only acceptable result, when there are so many other achievements and aspirations satisfied through engagement with their campaigns. North American customers will be captivated by these unique and creative promotions that focus on the emotions and feelings behind why players bet and gamble.”
“Bill Pascrell III was our first choice to lead and grow A Game Above in the important North American market. As the individual who led the precedent-creating campaign to legalize sports betting in New Jersey—a model that is now followed across the USA—his network, knowledge and know-how is unparalleled in the industry. We’re honored to have him introduce A Game Above to North America, especially given the need to constantly convert and retain customers across the hybrid online and brick and mortar distribution channels that many A Game Above promotions are focused upon. As quarantine curfews relax, and the public return to play on property as well as online, we look forward to helping betting and gaming clients gain, retain and maintain their player audiences across all channels and products by leveraging our customer experience promotions,” said Jakob Famme, chief operating officer of A Game Above.
The North American betting and gaming market, especially in the U.S. with on-going state-by-state legalization and regulation across product verticals, presents the need to adapt and tailor customer communications and campaigns according to specific local rules, whilst maintaining a disciplined approach to player protection. A Game Above confidently focus campaign solutions upon what works for customers, operators, regulators, and other stakeholders, to sustainably move the audience from engaged trial, to practice play, through funded activity, to long-term loyal, and entertained, customers. For A Game Above and their clients, player protection is simply another element of the player experience, overall.
“We feel privileged to welcome Bill Pascrell III to the A Game Above family, and have his ideas and insight provide impact across our relations with betting and gaming stakeholders, for the benefit of betting and gaming customers across North America, who will be entertained, engaged, captivated and cared-for by our promotions that serve as games above the gambling,” said Steen Madsen, chief executive officer of A Game Above.
