Boardwalk Hall is prime venue
Live Nation, the biggest name in concert promotion, is working with the Casino Reinvestment Development Authority of New Jersey to bring 10 big-name shows to Boardwalk Hall next year. It’s another sign of Atlantic City’s drive to push nongaming attractions in the face of shocking revenue declines that have led to the closure of one casino this year. The Atlantic Club closed last spring; three more casinos?Showboat, Trump Plaza and Revel?are slated to close before the end of the summer.
Terms of the deal will not be released until they are approved by the CRDA board in September, reported the Atlantic City Press. Live Nation has been behind some of Atlantic City’s biggest recent shows, including the free beach concerts this summer by country stars Blake Shelton and Lady Antebellum. An estimated 60,000 fans crowded the beachfront for each of those shows.
Also this year, Live Nation brought Lady Gaga, Queen, and Kiss to Boardwalk Hall; Aerosmith’s Let Rock Rule show is coming up August 31.
“This is the premier concert promoter in the world,” Mayor Don Guardian said. “For them to consider Atlantic City for even more shows is wonderful.”
“CRDA and our marketing and business partners are committed to ensuring that Atlantic City has a bright future as we guide its evolution to an entertainment-based resort destination,” agreed James Kehoe, chairman of the CRDA’s board.