Affinity Gaming Launches Multi-State Loyalty Program

Affinity Gaming has launched A-Play Connect Play4Fun Network, its first multi-casino, multi-state loyalty program. The platform will be used to build a loyalty program for all its casinos through play-for-free games.

American casino operator Affinity Gaming and Williams Interactive LLC, a wholly owned subsidiary of Scientific Games Corporation have announced the launch of the A-Play Connect Play4Fun Network, a next-generation iGaming and marketing platform customized for the Affinity Gaming A-Play loyalty program.

The platform empowers Affinity Gaming to leverage the engagement power of free-play social casino games to build an online player community by providing patrons at the eleven Affinity Gaming casinos and resorts spread across Nevada, Colorado, Iowa, and Missouri new ways to enjoy their favorite casino slot content between visits to the casino floor—on their computers, tablets, and mobile devices, the company said in a press release.

The newest Play4Fun Network deployment, branded A-Play Connect, is live with authentic free-play variants of fan-favorite WMS Gaming slot themes, including Rome & Egypt, Enchanted Kingdom, Invaders from the Planet Moolah, and Super Jackpot Party.

A-Play Connect is the first Play4Fun Network from Williams Interactive to launch with player-popular video poker themes as well, including Double Double Bonus Poker, Jacks or Better, and Deuces Wild.

The platform leverages proven social gaming mechanics to engage and retain players by recognizing their play activity over time with leaderboards, access to new unlocked content and more. The retention mechanics in the Play4Fun Network allow Affinity Gaming to connect with their players between casino trips, and leverage included marketing capabilities to drive incremental visits to the casino floor, the company said.

iPhone users can currently enjoy A-Play Connect through a native application at home or on the go, with app variants for iPad and Android users expected early this year, the company said.