Casino and sports betting company Affinity Interactive has named Scott Butera president and chief executive officer. Butera brings to his new position more than three decades of experience in the hospitality, gaming, entertainment and sports industries.
Previously, he was chief executive officer at Affinity’s Sports Information Group division, where, as overseer of e-commerce sales for the Daily Racing Form, he helped increase market share and revenue. He also held senior positions at MGM Resorts International, Tropicana Entertainment and others.
In his new role, Butera will set company strategy, oversee the company’s eight casinos and manage Affinity’s print and online media platforms, including the Daily Racing Form.
- Zenni Jr., chairman of Affinity and founder, president and chief executive officer at Z Capital Group, Affinity’s parent company, said, “Scott’s operating acumen and deep knowledge of the gaming and entertainment industries have helped AI and Sports Information Group expand product offerings and improve the sports and gaming experience for consumers around the world. I am confident Scott will integrate seamlessly into this expanded role, and under his leadership, Affinity will achieve greater success, continuing to deliver world-class experiences to nearly 1 million users and guests across platforms.”
Butera commented, “Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings, both across digital media platforms as well as in-person gaming, remains a driving force behind the business’s success. I am eager to collaborate with Jim and leverage my familiarity with the business as well as my passion for driving innovative change to execute on AI’s long-term strategic priorities.”
Founded in 1987 and backed by Z Capital Group, Affinity provides technology solutions and investment strategies. The company owns and operates five casinos in Nevada, two in Missouri and one in Iowa.
