Affinity Names A.C. Veteran to Top Marketing Post

The Las Vegas-based operator has hired Eric Fiocco to oversee marketing across the company’s portfolio of 11 casinos in four states. A protégé of CEO Tony Rodio’s from his Atlantic City days, Fiocco most recently was CMO for Tropicana Entertainment.

Affinity Names A.C. Veteran to Top Marketing Post

Affinity Gaming has hired industry veteran Eric P. Fiocco to head up marketing for the multi-state casino operator.

As senior vice president and chief marketing officer, Fiocco “will help drive our strategic vision of delivering an unrivaled experience to our valued customers and guests while profitably increasing Affinity’s revenue,” said CEO Tony Rodio, who worked with Fiocco at the Tropicana in Atlantic City and the Atlantic City Hilton.

Fiocco began his career as a dealer at Caesars Atlantic City and climbed the ranks to become vice president of operations and marketing. He later served as senior vice president of casino operations and marketing for Atlantic City’s Resorts Casino Hotel. Prior to joining Affinity, he held the chief marketing officer’s position at Tropicana Entertainment.

Said Rodio, “Eric is an established executive with a track record of success in marketing, casino operations and creating brand identity.”

Las Vegas-based, privately held Affinity owns four gaming resorts in Southern Nevada𑁋the Silver Sevens Hotel & Casino in Las Vegas and the Primm Valley, Buffalo Bill’s and Whiskey Pete’s casino hotels in Primm on the California state line𑁋and a casino in the north of the state, the Rail City in Sparks.

Its holdings outside Nevada include the Golden Gulch, Golden Gates and Mardi Gras casinos in Blackhawk, Colo., the St. Jo Frontier and Mark Twain casinos in Missouri and the Lakeside Hotel Casino in the southern Iowa city of Osceola.