The American Gaming Association announced it is adding three members to its executive leadership and public affairs teams to bolster membership engagement, media outreach and ally development. These newly created roles, in addition to five hires in January, will enhance the AGA’s ongoing efforts to champion gaming’s positive impact, drive industry growth and better connect and inform gaming professionals.
“I am proud to complete ‘Phase One’ of the AGA’s team building by welcoming Ron Rosenbaum as chief operating officer, Brian Cohen as director of ally development and Chris Moyer as director of media development and relations to our growing team of top talent,” said AGA President and CEO Geoff Freeman. “Together with our five recent hires, our new talent will strengthen our organization with deep expertise in association growth strategies, policy advocacy and media relations as the AGA works to affirm the value of gaming, expand membership value and pave the way for industry expansion and innovation.”
As new chief operating officer, Rosenbaum brings more than 20 years of experience leading marketing, development and event management efforts. Most recently, he served as senior vice president, marketing and development for the Sports & Fitness Industry Association, where he led a significant rebranding and positioning initiative that resulted in greater organizational relevance, sustainability and member alignment.
At AGA, Rosenbaum will drive member engagement and retention, conferences and events, finance, human resources and IT.
Cohen, director of ally development, has a decade of experience in advocacy, government relations, strategic outreach and campaign initiatives in the private sector and government. In his most recent post as director of external state government affairs at the Motion Picture Association of America, Cohen built coalitions to support issue campaigns and protected studios’ interests to combat piracy.
As the AGA’s director of ally development, Cohen will identify and manage a network of gaming champions to support the industry’s legislative goals at the federal, state and local levels.
Moyer, director of media development and relations, joins the AGA from Capitol Hill, where he served as press secretary and new media director for Senator Kay Hagan (D-NC). In this capacity, he built and managed relationships with reporters and expanded the Senator’s reach on social media. He also previously worked for Senate Majority Leader Harry Reid (D-NV), serving as personal assistant and deputy press secretary based in Las Vegas during his 2010 re-election campaign.
Moyer will execute the AGA’s earned media strategies, support the AGA campaign communications and manage media relations and social media content.
