A joint study by the Pandora music-streaming service and the American Gaming Association shows that a large portion of players do not like how casinos collect personal data on them through players clubs. Nearly half of those surveyed said they consider the casinos’ use of consumer data as “not favorable” to the player.
“Half of the audience surveyed thought data is used in a way that is not favorable to the gamer,” said Pandora Casino Gaming Director Laura Fernandez in an interview with CDC Gaming Reports. “They saw it in a negative light. The takeaway here is: How can casinos and game developers improve perception of data usage among players?”
Only 28 percent of respondents said that data collected is being used in ways that improve the overall player experience. “How are our customers thinking that we’re using their data and their information and their appearances on games?” asked Jonathan Michaels, senior director of member services for AGA, in the CDC Gaming report. “It’s certainly something that’s worrisome when you look at this and (see that) half of them think that you’re using it to make it more addictive and another 25 percent don’t know.
“Do we talk about collecting all this data on people? How do they feel about that? How do they know you’re not in some way taking advantage of them?”
Roughly one-third of respondents indicated that they had visited a casino within the last year, 53 percent reported that they had played the lottery, and 66 percent said they had played at least one social mobile game.
