Gaming supplier PlayAGS, Inc. became the first gaming equipment supplier to enter into a multi-year corporate partnership with the NHL’s Vegas Golden Knights hockey franchise.
AGS will leverage the corporate partnership, which allows AGS to sponsor the all-new “Play of the Game” feature at every Vegas Golden Knights home game on the videoboard, as part of its community outreach and employee engagement programs. The AGS Play of the Game will replay and highlight a key moment from each home game.
Vegas Golden Knights President Kerry Bubolz said, “Adding the fastest-growing gaming equipment supplier to our roster of team partners is a big milestone for our organization, and we couldn’t be more thrilled about partnering with AGS. AGS has a renowned corporate culture and expanding global reach, enabling us to connect our brand to their employees and customers in Las Vegas, across the country, and around the world.”
AGS President and Chief Executive Officer David Lopez said, “AGS employees have been huge Golden Knights fans from the team’s inception, and we are excited to take our support and love for this team to another level as corporate partners, working together with the Golden Knights and other corporate partners such as Caesars Entertainment, MGM Resorts, Station Casinos and the Cosmopolitan of Las Vegas, to name a few, to truly demonstrate our mutual obsession with the game.
“Like the Las Vegas Golden Knights, we are ‘Vegas-proud,’ with our worldwide headquarters in the Las Vegas Valley. And there are other similarities—we are relatively new players in the gaming supplier space and we have certainly been underestimated. Both AGS and the Golden Knights formed strong teams, came together quickly under a set of unique core values, and have never lost sight that winning is all about a cohesive team and character-driven culture.”
AGS will officially launch its Vegas Golden Knights partnership at the Global Gaming Expo in Las Vegas October 9-11, and will host appearances by the Golden Aces and the team mascot Chance the Gila monster, as well as other hockey-themed promotions and events. Additionally, AGS will unveil a Vegas Golden Knights promotional-use slot machine on its large-format Big Red cabinet to further promote and build excitement around the partnership and showcase Vegas Golden Knights-themed roulette signage in its G2E Booth 1253.
Along with sponsorship of the Play of the Game at all 44 Vegas Golden Knights pre-season, regular-season and any post-season games, AGS will provide a title-night sponsorship and partner with the team and its ambassadors to promote the sport and the Vegas Golden Knights’ passion for the Las Vegas Valley through the company’s outreach with nonprofit community organizations.
