Award-winning casino group Agua Caliente Casinos has expanded its marketing team with a new director of media and community relations.
Jessica Newton, APR, will oversee public relations efforts for Agua Caliente’s three distinct properties; Agua Caliente Resort Casino Spa Rancho Mirage, Agua Caliente Palm Springs and Agua Caliente Cathedral City. Accredited by the Public Relations Society of America, Newton’s experience spans 10 years in multiple industries from gaming and hospitality to government and technology. She will be responsible for creating strategic public relations plans for the three properties.
“I’m excited to bring Jessica on board; someone who has a wealth of experience in casino public relations and who can authentically tell our story here at Agua Caliente,” said Agua Caliente Vice President of Marketing Darrel Kammeyer. “With our consistent stream of updates, news and an evolving media landscape, public relations is a crucial marketing tool for our organization.”
“I’m excited to lead public relations efforts at one of the most exciting and professional casinos in California,” said Newton. “Leveraging my passion for telling stories that matter and applying it to a place where there are so many impactful narratives is thrilling. I’m really looking forward to meshing my media relations background with the genuine, exciting stories to be told here.”