David Luber has been named president of casino marketing for AIC Hotel Group, and will serve as the direct report for all casino marketing initiatives and oversee all casino marketing executives at Hard Rock Hotel & Casino Punta Cana. Previously, he served as vice president, national marketing.
Luber’s gaming industry career began at Revel Casino in Atlantic City. He then took on a customer development position at Destron Inc./MGM Resorts International. He moved on to Mohegan Sun in Uncasville, Connecticut as vice president of new markets, where he led the casino’s marketing and sales efforts for three years.
AIC Hotel Group Vice President of Marketing Frank Maduro said, “We’re thrilled to welcome David Luber to the AIC Hotel Group team. Luber’s wealth of knowledge within the casino industry coupled with his extensive expertise in business, customer development and overseeing marketing initiatives for premiere casinos makes him the ideal choice for the new position.”
Luber, a native of Bucks County, Pennsylvania, attended Florida International University from 2001 to 2003, where he was a business major and played on the university’s Division I basketball team. He graduated from the University of North Florida in 2006. Luber received his certification in Hospitality Marketing from Cornell University, and has pursued a masters degree in general management at Harvard University Extension School.
AIC Hotel Group is exclusively contracted by RCD Hotels to lead the sales and marketing efforts for luxury resort properties in Florida, including Eden Roc Miami Beach Resort and Nobu Hotel Miami Beach, as well as throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana, the world’s first all-inclusive Hard Rock Hotel, in addition to seven Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos (opening in 2018), Hard Rock Hotel Riviera Cancun (opening in 2018), Nobu Hotel Los Cabos (opening in 2018) and UNICO 20˚87˚ Hotel Riviera Maya, the first of a new luxury all-inclusive concept.
