NorthStar Gaming, a prominent player in the industry, is all set to introduce its online casino and sportsbook platform nationwide, called NorthStar Bets.
NorthStar Gaming’s journey towards becoming a truly national brand began with its debut in Ontario in May 2022. However, the company’s ambitions extend far beyond a single province. With the upcoming launch of NorthStarBets.com, NorthStar Gaming aims to make its mark in every province of Canada. This expansion strategy positions NorthStar as a formidable competitor against international gaming giants, as the company believes it has a unique understanding of local consumers and can provide them with an unparalleled gaming experience.
To create awareness and anticipation among Canadian bettors, NorthStar has launched a multi-channel promotional campaign centered around the tagline “That’s a Win.” Through national advertising and social media campaigns, NorthStar aims to build excitement leading up to the nationwide release of its betting platform. Additionally, customers can expect in-market promotions tailored to major events across different regions of Canada, including the National Hockey League and the National Basketball Association.
“We are thrilled to take this groundbreaking step and become a truly national brand. As a Canadian company, we are confident we understand local consumers better than the large international competitors and that we offer a premium experience that best meets their needs,” said Michael Moskowitz, chair and CEO of NorthStar Gaming.
At the heart of this promise is the integration of real-time sports news, statistics, analysis and proprietary editorial content directly within the NorthStar betting environment. This feature ensures that users have access to up-to-date information that can inform their betting decisions.
Furthermore, NorthStar prioritizes personalized customer service, aiming to provide rapid resolution of any issues that may arise. The platform is built on top-tier gaming content and technology from leading global providers, ensuring a seamless and enjoyable user experience.
NorthStar Gaming’s journey towards nationwide expansion has been facilitated by strategic partnerships and acquisitions. One significant partnership was formed with Playtech, a renowned gaming software provider. Playtech invested $9 million in NorthStar Gaming, solidifying their commitment to the company’s growth and success.
The Canadian online sports betting and iGaming market is projected to reach $8.5 billion by 2026, with more than 60 percent of the market outside of Ontario. This presents a growth opportunity for NorthStar Gaming, as it leverages its investments in infrastructure, human resources, proprietary content and marketing.
NorthStarBets.com will be offered through a wholly-owned subsidiary of NorthStar Gaming, which was acquired with the purchase of Slapshot Media Inc. earlier this year. This acquisition marked the first step towards national expansion. Customers in Ontario will still have access to the platform through the existing NorthStarBets.ca website, ensuring a seamless transition for existing users.
