After spending $1 billion to acquire the rights to broadcast NFL’s Thursday Night Football (TNF), Amazon is adding a sports betting element to the broadcast. DraftKings will offer TNF-branded bets and promos at its sportsbook. They will also provide odds for the game, which is on Amazon Prime Video for the multi-year deal, according to Games Magazine Brazil.
“The NFL season is the most active time of year for our customers, so collaborating with one of the world’s leading technology brands in order to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings,” said DraftKings CMO Stephanie Sherman.
“Prime Video is an innovator in live content and we both have a similar focus on constantly improving our customers’ experiences. We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come.”
Broadcaster Al Michaels will be able to openly acknowledge the odds during the game.
“We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience,” said Danielle Abrams Carney, head of NFL sales, Amazon ads. “DraftKings content will contribute to pregame discussions, fan engagement, and maybe bold predictions from our on-air talent.”
