APE to Launch Proprietary EGMs

Asia Pioneer Entertainment is developing its own proprietary electronic gaming machines for land-based casinos, under the group’s own intellectual property.

Macau-based gaming machine distributor Asia Pioneer Entertainment (APE) has is developing its own games for land-based electronic gaming equipment, according to a report in Inside Asian Gaming.

According to the report, the development was revealed with the company’s 1Q19 earnings release, which saw revenue for the first quarter of 2019 fall 42.8 percent year-on-year to HK$8 million, impacted by a decrease in income from the Technical Sales and Distribution of Electronic Gaming Equipment.

APE said it has initiated research and development of its own games with the objective “to develop suitable games that may attract Southeast Asia players and customers.”

It added, “We hope to market games under the group’s own intellectual property.”

Development of its own games would add a new revenue stream for APE, which saw its 1Q19 loss widen slightly from HK$1.75 million in the prior year period to HK$1.92 million. APE recorded a profit of HK$20.7 million for FY18.

The company also stated it was confident in its prospects for the remainder of 2019. “We are in discussions with several customers in Macau SAR and Southeast Asia, including planned new casinos in Macau SAR,” it said, according to IAG.