ApolloBet, a U.K.-based iGaming operator, announced that the company has teamed up with Income Access, a supplier of technology and digital marketing solutions for the online gaming industry. Under the partnership, the affiliate program for the ApolloBet online sports-betting and casino brand will migrate to the Income Access platform and will incorporate the technology company’s mobile tracking and ad-serving products.
Since its launch 12 years ago, the software has received strong industry recognition and has received the eGR B2B Award for Best Affiliate Software the last two years.
ApolloBet’s Income Access white label will include the firm’s new mobile software development kit (SDK), which allows operators to track all aspects of their mobile affiliate marketing campaigns. The brand’s white label will also incorporate Income Access’ recently unveiled Ad Serving tool.
“We have chosen to work with Income Access over any other company as they provide a simple yet effective software platform to work with, both as an affiliate and as a client,” said Leon Hosking, sports book manager at ApolloBet. “Income Access and the new affiliate program are an integral part of growing and building a better ApolloBet brand.”
The migration of the ApolloBet affiliate program to the Income Access platform will be completed in the next few weeks. Once integration is complete, the affiliate program will re-launch consecutively.
“I’m thrilled to see ApolloBet partnering with Income Access for the re-launch of their affiliate program on our platform,” said Nicky Senyard, founder and CEO of Income Access. “Our software, with its Ad Serving and mobile SDK functionality, will almost certainly play a vital role in driving player acquisition for this innovative brand.”
ApolloBet offers wagering on thousands of different sporting events every week, including more than 100 live football games. The brand allows players to bet on basketball, cricket, greyhound and horse-racing, and tennis, among other sports.
ApolloBet, which is accessible via desktop computers and all mobile devices, also features an online casino with an extensive collection of slots and the table games European roulette and blackjack. In addition, the brand lets players wager on numerous international lotteries.
