Aristocrat Announces Madonna Brand

Aristocrat Technologies officially announced its licensing of the Madonna brand of licensed slot machines highlighting the singer’s music and career.

Aristocrat Technologies officially announced that it has licensed the music, images and concert footage of legendary singer Madonna for a multi-game slot deal, the first game to be unveiled at October’s Global Gaming Expo.

Grammy Award-winning, Rock and Roll Hall of Fame inductee Madonna has had a total of 57 chart hits, including a record 38 top 10 singles. She also holds the title of the highest-grossing solo touring female artist in history.

“Aristocrat aggressively pursues the absolute best and most iconic brands to inspire us to create games that help our operator partners give their players the most engaging and entertaining experience possible,” said Matt Wilson, Aristocrat’s managing director of the Americas.

“There is no bigger name in the history of pop music, and we are thrilled to welcome the brand into Aristocrat’s enviable family of licensed product.”

Each Madonna slot game will be themed with its own unique game play, inspired by and including Madonna’s popular hit songs from her most memorable eras.

“We have been diligently working for months to create a slot game that perfectly encapsulates the essence of the Madonna brand, while also bringing an entertaining experience to players fueled by her landmark and groundbreaking music, coupled with video and exciting game play,” said Rich Schneider, Aristocrat’s chief product officer.