Las Vegas-based slot supplier Aristocrat Technologies, Inc. announced it has been selected as the official casino management systems partner of Boyd Gaming Corporation, one of the largest and most established casino operators in the United States.
Under terms of the agreement, Boyd will utilize Aristocrat’s Oasis 360 system as its casino management solution at its casino properties nationwide, allowing Boyd Gaming to unify all of its properties under B Connected, its player-loyalty program. Boyd Gaming currently operates 24 casino properties and more than 31,000 slot machines across the U.S.
Further, Aristocrat and Boyd Gaming will jointly develop innovative new gaming features at Boyd Gaming properties, including property-wide bonus games and jackpots.
The system innovations are in addition to the top-performing Aristocrat games currently in operation at Boyd Gaming properties nationwide, including Buffalo, Game of Thrones, Lightning Link and the Walking Dead II.
“We are thrilled to expand our existing relationship and form a long-term strategic partnership with Boyd Gaming,” said Matt Wilson, Aristocrat’s managing director of the Americas. “The powerful combination of Aristocrat player-favorite games and our Oasis 360 systems innovations will help to increase player excitement and boost Boyd Gaming’s competitive advantages in the markets in which they operate.”
“We are proud to announce this landmark partnership,” Wilson continued. “Boyd Gaming have an incredible legacy of delighting gaming patrons. The stories of Mr Boyd’s approach to customer experience are legendary. We look forward to unleashing Aristocrats incredible talent and technology to help Boyd deliver on their mission.”
“Aristocrat’s technology solutions will provide us with significant new insights into our customers’ wants, allowing us to engage them more effectively and with greater precision,” said Steve Thompson, executive vice president, operations for Boyd Gaming. “Through this partnership, Boyd Gaming will be able to deliver an enhanced, compelling gaming entertainment experience across our portfolio, supported by a brand-differentiating level of customer service.”
Aristocrat’s Oasis 360 system is one of the most widely used casino management systems in North America. It combines an award-winning portfolio of casino management technology comprised of slot management, bonusing, digital, table management, single card loyalty solutions, kiosk and a media management hub.
Through Oasis 360’s bonusing applications such as nRich, Splashdown Countdown, Ricochet Rewards and Floor-wide Mystery Progressives, Boyd is able to “generate player excitement and engagement across the enterprise,” the company said in a press release.
Oasis 360 also features the Trackit table management system, which provides best-of-breed table management including table sensors, reporting and card-in/card-out functionality directly at the table to reward players accurately, providing an overall greater player experience.
All of these applications, coupled with the Oasis Loyalty solution, create a consistent player experience across the enterprise.
