Aristocrat, Churchill Downs Sign HHR Agreement

Aristocrat Gaming and Churchill Downs Inc. have again expanded their partnership with a new long-term agreement that will bring Aristocrat games to the historical racing machine market.

Aristocrat, Churchill Downs Sign HHR Agreement

On May 28, Aristocrat Gaming and Churchill Downs Inc. (CDI) announced that they have expanded their partnership with a new long-term agreement that will bring Aristocrat games to the growing historical racing machine (HHR) market. The games will be featured on a proprietary HHR platform operated by Ainsworth.

Aristocrat’s newly engineered historical horse racing machines will operate on Ainsworth’s proprietary HRM system featuring popular Aristocrat brands including Buffalo, Wild Lepre’Coins and others exclusively on its award-winning MarsX family of cabinets.

Aristocrat’s HRM games will appear across CDI locations in Kentucky, including Derby City Gaming; Oak Grove Racing, Gaming & Hotel; Newport Racing & Gaming; and also Turfway Park Racing & Gaming when it opens in 2022.

“Aristocrat is a leader in offering the top games in the industry and we’re ecstatic to add their top games to our HRM locations,” said Austin Miller, senior vice president of gaming operations for CDI. “Their innovation as it relates to content and hardware will allow us to expand our game offerings and attract their loyal customer base.”

“CDI is leading the industry in creating unique and exciting HRM entertainment venues,” said Jon Hanlin, Aristocrat’s senior vice president of commercial strategy and business analytics. “We are thrilled to again expand our relationship with CDI and bring our leading game content to this vibrant and growing segment of the gaming industry.”

Ainsworth Chief Commercial Officer Deron Hunsberger added, “We are excited to be offering Aristocrat’s player favorites titles on our System. In the two years since Ainsworth launched its system with about 1,000 games in Kentucky, we have continually worked to provide additional game options to CDI and its players.”

Aristocrat enjoys a long-term partnership with CDI, providing Class III games and customer experience systems solutions for all CDI casinos.