Trevor Croker, CEO of Australian slot-manufacturing giant Aristocrat Leisure Limited, said in an interview with Fantini Research that the company is ready to enter the sport betting market.
“We have the balance sheet, and we also have the intent—as you can see from our previous acquisitions—to either build or buy” to enter the sports betting market, Croker said. “We continue to monitor the market, looking at what are the right options for us. We get a lot of feedback from our customers, and we are listening a lot to our customers, about what they want in a solution, and how they think is the best way to enter.”
Croker added that Aristocrat had been “fortunate with the diversification of the last few years, with the digital business, which is showing some very strong performance” despite business interruptions caused by the Covid-19 pandemic.
He said the pandemic has accelerated the move toward sports betting. “Working to provide convergence solutions from the digital world for our land-based customers, is a priority for us at the moment,” he said.
