Aristocrat Introduces RevMax Plus Performance Analytics

Aristocrat Gaming has introduced an updated version of its RevMax performance optimization solution. Called RevMax Plus, it will, says Aristocrat, “maximize game investment” using analytics

Aristocrat Introduces RevMax Plus Performance Analytics

Las Vegas-based Aristocrat Gaming has unveiled an updated version of its RevMax performance optimization solution, RevMax Plus, which was first introduced in 2008. The solution, says Aristocrat, helps “maximize game investment through custom and confidential data-driven analytics.”

RevMax Plus monitors the performance of Aristocrat games, and the company’s dedicated analytics team offers detailed reviews “of performance data and performance trends.”

Aristocrat’s Jon Hanlin, senior vice president of commercial strategy and business analytics commented, “RevMax Plus is a testament of Aristocrat’s commitment to our customers and symbolizes where our services meet our exceptional technological capabilities.” He added, “As a former operator, I understand the importance of data to make critical decisions that directly affect revenue. RevMax Plus delivers solid, data-based recommendations that are unique to each operator’s individual floor.”

One property that introduced the system was Thunder Valley Casino, whose Resort Gaming Revenue Manager Patrick Crawley commented, “Only Aristocrat has a program like RevMax that takes a data-driven approach to proactively identify opportunities for product improvement. When you’re managing thousands of games, it’s great to have a partner that cares enough to share the load!”

According to January’s ReelHot Index, Aristocrat had 19 of the top 25 core titles and 20 of the Top 25 best performing premium titles.