Aristocrat Technologies’ Aristocrat Gaming division announced the launch of the new RevMax Plus performance optimization program, and later last week announced the debut of Buffalo Link, the first game in the Buffalo franchise to include one of the supplier’s signature game mechanics, Hold & Spin
RevMax Plus is “a solution operators of all sizes have been searching for to help maximize game investment through custom and confidential data-driven analytics,” the company said in a press release.
Created by Aristocrat’s data analytics team, RevMax Plus proactively monitors performance of Aristocrat games across the casino floor. RevMax Plus offers a dedicated analytics team which executes detailed reviews of performance data and current performance trends. This information allows for the development of customized product recommendations individualized to every operator resulting in casino floor adjustments that create the right product mix, aimed at optimizing performance and title diversification.
“RevMax Plus is a testament of Aristocrat’s commitment to our customers, and symbolizes where our services meet our exceptional technological capabilities,” said Jon Hanlin, senior vice president of commercial strategy and business analytics. “As a former operator, I understand the importance of data to make critical decisions that directly affect revenue. RevMax Plus delivers solid, data-based recommendations that are unique to each operator’s individual floor.”
Operator response has been overwhelmingly enthusiastic. Thunder Valley Casino Resort Gaming Revenue Manager Patrick Crawley said, “Only Aristocrat has a program like RevMax that takes a data-driven approach to proactively identify opportunities for product improvement. When you’re managing thousands of games, it’s great to have a partner that cares enough to share the load.”
The January 2021 ReelHot Index showed Aristocrat with 19 of the 25 top performing core titles, and 20 of the top 25 best performing premium titles. “Even with those outstanding performance numbers, Aristocrat wants operators to make the most of every game on the floor,” Hanlin said. “Our designers make the best games in the business, and independent research proves that performance. Still, we want operators to maximize revenue, and RevMax Plus is an ideal companion to our catalog of proven-performing games.”
RevMax Plus is the latest version of Aristocrat’s RevMax solution. The new RevMax Plus includes multiple enhancements, including:
- Dedicated data team provides holistic analysis and game optimization recommendations
- Comprehensive and confidential analysis
- Monthly performance reports and proactive enhancement solutions
- Enhanced and vetted data analytics
Aristocrat Gaming, the games division of slot supplier Aristocrat Technologies, announced the official launch of Buffalo Link, the first game in the Buffalo franchise to include one of the supplier’s signature game mechanics, Hold & Spin.
Housed on Aristocrat’s new MarsX Portrait cabinet, Buffalo Link combines the game play and functionality of Aristocrat’s legendary Lighting Link and Dragon Link games with the theme and features of the gaming industry’s most recognized slot brand, Buffalo.
Buffalo Link is a combination of innovation and player-favorites. The game introduces the player-favorite Hold & Spin functionality and five-denomination sets to the Buffalo brand. Staying true to the legacy of Buffalo, Buffalo Link retains its classic Free Games feature along with new enhancements.
With 2X and 3X wild multipliers now available on reel 5, players will be looking for those signature base-game Buffalo wins. Unique to Buffalo Link is a new mystery must-hit-by bonus, awarding either Free Games or the Hold & Spin bonus feature.
Buffalo Link introduces a single-site linked progressive with multi-denomination functionality to the Buffalo brand. From Buffalo Link’s Hold & Spin feature, players have an opportunity to win the linked Grand Jackpot, standalone Major, or static Minor and Mini bonus awards.
Buffalo Link comes packaged with innovative signage and is available in a range of banking configurations that can be tailored to any casino floor.
