Aristocrat Names Chief Commercial Officer

Aristocrat Technologies has named Maureen Sweeney, a 30-year executive of IBM Corporation, as the slot-maker’s new chief commercial officer.

Australian slot manufacturer Aristocrat Leisure Ltd. announced the appointment of Maureen Sweeney as the company’s chief commercial officer. Sweeney will be headquartered at Las Vegas-based subsidiary Aristocrat Technologies.

Sweeney joins Aristocrat on September 22, after a 30-year career with IBM Corporation. As CCO, she will be will be accountable for Aristocrat’s Class III sales and marketing footprint globally, including across the Americas, Australia/New Zealand, Asia Pacific and EMEA.

Aristocrat CEO Jamie Odell said, “Maureen’s first-class operational and commercial skills will help us deliver a step-change in our customer-facing functions, making sure our customers get maximum benefit from the outstanding Class III product portfolios we are now bringing to market.

“Maureen’s appointment will deliver better consistency and focus on our front-end capability, and improved service across our global Class III businesses. I am delighted to welcome Maureen to the team.”

“It’s a privilege for me to lead Aristocrat’s Class III sales and marketing globally at this exciting time,” said Sweeney. “The business’ investments in industry-leading creative talent and technology have delivered compelling Class III game and system product portfolios across our major markets—most notably, here in the US.

“I will be working closely with our team to translate the world’s best Class III portfolios into more performance and greater success for our customers. I look forward to meeting as many of our valued customers as possible over the coming weeks and, of course, at G2E 2014.”

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