Aristocrat Partners with Dallas Cowboys

Aristocrat Gaming and the Dallas Cowboys announced a deal naming the slot supplier as the “Official Partner of the Cowboys,” to involve prominent stadium signage, in-game promotions and more.

Aristocrat Partners with Dallas Cowboys

Slot supplier Aristocrat Gaming and the NFL’s Dallas Cowboys announced a multi-year partnership naming the company an “Official Partner of the Cowboys.”

Under the deal, Aristocrat Gaming will have prominent signage throughout the Cowboys’ AT&T Stadium year-round, including in-stadium, on the concourse and in-game branding. Additional features will include in-game promotions, digital integrations and game-day activations at the stadium.

The news of this partnership further accentuates the game-changing multi-year slot licensing agreement with Aristocrat Gaming and the National Football League. The player-favorite NFL-themed games are available to play at casinos nationwide and have demonstrated proven performance. The team-selectable feature on the games allows fans a new way to engage with their favorite team, both in the stadium and on the reels.

“We are proud to be the newest partner of the Dallas Cowboys, one of the world’s premier sports and entertainment organizations with a proud championed history, much like Aristocrat Gaming’s,” said Hector Fernandez, CEO of Aristocrat Gaming. “With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership.”

“The Cowboys are excited to partner with Aristocrat Gaming to bring even more ways to entertain our fans,” said Chad Estis, executive vice president of business operations for the Dallas Cowboys. “We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide.”

“As The Official Casino of the Dallas Cowboys, WinStar World Casino & Resort is ecstatic to have Aristocrat Gaming as the newest member of the Dallas Cowboys family,” said Jack Parkinson, president of WinStar World Casino & Resort. “The top-performing NFL Slots make this partnership a natural fit, and we look forward to bringing new experiences to our patrons as a result of this announcement.”