Aristocrat Technologies Europe Ltd. announced that it has signed a licensing agreement with Inspired Entertainment, Inc., which will provide Aristocrat game content to a number of European market segments.
Under the deal, Aristocrat will supply game kits for Inspired, which has more than 33,000 video lottery terminals on an open server-based gaming platform that integrates third-party content. Aristocrat’s games will be offered in Greece, Italy and the United Kingdom, all markets in which Aristocrat does not currently compete and in which Inspired has a growing footprint.
“These particular geographies have very high barriers to entry,” said Brooks Pierce, Inspired’s president and chief operating officer. “We are thrilled to add Aristocrat’s iconic titles to our content portfolio, bringing to our customers unparalleled diversity from popular industry games.”
Matt Primmer, Aristocrat’s chief product officer, land based, added, “This agreement expands Aristocrat’s growth opportunities in certain EMEA market segments and provides another channel for the monetization of our powerful game content.”
