Aristocrat to Continue ‘Big Play’ at ICE

Aristocrat will continue what it is calling its “Big Play” tour with a complete lineup of products at February’s ICE Totally Gaming trade show in London.

Having successfully completed historic displays at G2E and SAGSE, Aristocrat Technologies has now added new dates to what it is calling its “Big Play” tour, beginning with February’s ICE Totally Gaming trade show.

“Every casino operator wants to make the big play—creating an experience for their player that is exciting, engaging and that builds loyalty,” said Aristocrat Chief Commercial Officer Maureen Sweeny. “We are uniquely prepared and positioned to help operators do just that, with a deep and broad portfolio of industry-leading hardware and gaming content designed to reach every type of player demographic.”

Aristocrat views ICE as the first step in showcasing its products for Europe, Middle East and Africa markets (EMEA). “During their first showing at G2E, Arc Double cabinets were voted the most innovative technology, and have gone on to win multiple awards and widespread acclaim as they enter gaming floors across the U.S.,” said James Boje, Aristocrat’s managing director-EMEA.

Aristocrat is bringing to EMEA a strong list of licensed themes for Arc Double, leading out with Game of Thrones and followed up by Britney Spears and The Walking Dead.

The range can be complemented with illuminated branded inserts between machines to create feature banks in carousel, diamond and oval formations, creating a substantial floor presence and player destination.

Aristocrat also will be displaying new games on its giant Behemoth cabinet. Boasting a colossal 84-inch ultra high-definition LCD portrait monitor on a near-standard footprint, Behemoth will house the popular Aristocrat licensed game Sons of Anarchy, with Big Bang Theory Bazinga! following.

New games also will be showcased on Aristocrat’s Wonder Wheels cabinet, which houses the Batman Classic TV Series game.

“If you missed the big reveal in Las Vegas and couldn’t make the trip to Buenos Aires, make sure to catch The Big Play on the rest of its worldwide tour, kicking off in 2016 on Stand S3-250 at London’s ICE Show,” said Boje.