Aristocrat to Showcase New Games at ICE London

Aristocrat Leisure Ltd. will be exhibiting a complete lineup of products at Stand #S5-150 of this week’s ICE London trade show in London’s ExCeL Centre. The lineup will include innovative games and cabinets.

Aristocrat to Showcase New Games at ICE London

Australia-based slot developer Aristocrat Leisure Limited will be exhibiting a range of products at ICE in 2020. From its spot on the south side of Excel London (Stand #S5-150), Aristocrat will showcase a mixture of new products and licensed games, alongside enhancements to familiar slot brands.

Existing Helix+ cabinet owners will see new additions to the portfolio, while the MarsX upright cabinet makes its ICE debut, although it can already be seen on early adopter gaming floors across the region. A number of new and enhanced games dedicated to the MarsX, Helix XT, and Arc cabinets will be introduced.

For example, Cashman Bingo features a bingo-board matrix with transfers from base reels, building a sense of anticipation for players, while Firecano Glory offers an “eruption” experience of free games with changing wilds and reels.

Aristocrat also will spotlight its portrait-style cabinets, including the release of the Player’s Choice Opal Edition with its compendium of 10 game titles, including the Buffalo Gold Collection and Big Red Gold.

Aristocrat is also active in licensing new games. “Billions,” based on the highly successful TV series going into its fifth season on Showtime, will strike a cross-generational chord, and ICE attendees will want to check Aristocrat’s “Winter is Here” game based on Game of Thrones for the Edge X cabinet, along with sister titles The Walking Dead III and Star Trek: The Next Generation.