Phase one of the new hotel at Southland Casino Hotel in West Memphis, Arkansas opened on July 1. The new addition includes 89 rooms on six floors, with six of the facility’s 60 suites. The remaining rooms in the 300-room, 20-story tower, including 12 penthouse suites on the top floor, will open in September. The project is part of Southland’s $320 million casino expansion.
Southland Senior Director of Marketing Jeff Strang said, “We know our loyal casino patrons will want to take advantage of being able to stay overnight right at Southland, mere steps away with our new spacious casino floor and new bars and restaurants. We anticipate more ‘staycation’ guests from Memphis and more guests visiting from Little Rock and other parts of Arkansas, Nashville and other parts of Tennessee, northern Alabama and even St. Louis.”
Strang said Southland will launch an advertising campaign to increase awareness of the hotel and casino in major markets within 300 miles. In addition, the venue will work with the Memphis Chamber of Commerce and Memphis Tourism to promote the casino as a regional destination and bring more visitors to greater Memphis.
Memphis Tourism President and Chief Executive Officer Kevin Kane said, “Southland Casino has become a strong amenity for visitors that come to the Mid-South. People in the Memphis area will use this property for more than just gaming. With a brand-new casino, hotel and restaurants, this new facility is an added bonus to our tourism industry. We look at Southland Casino as a part of the Memphis community.”
Last spring, Southland unveiled a new 113,000-square-foot gaming floor with 2,400 slot machines, 50 table games and several dining options.
