Aruze America Names Allison CEO, Kinoshita COO

Aruze Gaming America has named longtime executive Kelcey Allison as chief executive officer, and promoted Yugo Kinoshita to chief operating officer, replacing Allison. Current CEO Richard Pennington has stepped down.

Aruze Gaming America, Inc. announced that it has appointed longtime executive Kelcey Allison as chief executive officer. In his new role, Allison will oversee all of Aruze’s operations in North and Latin America.

Allison joined Aruze in 2009, and most recently served as chief operating officer. As COO, he was responsible for all sales management, development and operations functions. During Allison’s tenure as COO and executive vice president of sales, Aruze experienced a significant increase in its sales momentum, improved its operating efficiencies, and built strategic relationships with customers and industry partners.

Allison brings 20 years of experience to his new position, including executive management roles at Progressive Gaming International Corporation and several consumer electronics companies.

Richard Pennington, Aruze’s former CEO and current president and director, praised Allison’s promotion.

“Kelcey has distinguished himself as a leader and a person who can consistently accomplish goals regardless of the forces that are out of his control,” Pennington said.

With Allison’s appointment, Aruze announced that Pennington will be stepping down as CEO of Aruze to focus on personal priorities. Pennington will retain certain global responsibilities in the areas of finance, legal, and administration. Additionally, he will remain Aruze Gaming America’s president and one of its directors. Pennington joined Aruze in December of 2010 as CEO.

Aruze also announced the promotion of Yugo Kinoshita to the positions of global chief operating officer, treasure and director. In his new roles, Kinoshita will be responsible for global sales and operations.

Prior to joining Aruze, Kinoshita held management positions within Japan’s largest marketing company. He joined Aruze in December 2013 as senior vice president of corporate strategy.

Takahiro Usui, chairman and global chief executive officer of Aruze Corporation, Aruze America’s parent company, commented, “We are extremely excited about the new appointments for Mr. Kinoshita and Mr. Allison. These two individuals bring experience that will continue the upward momentum that has resulted in establishing Aruze as the fastest-growing equipment supply company in the gaming industry.”