Slot manufacturer Aruze Gaming America announced the appointment of Eric H. Persson as general manager. Persson will oversee all of Aruze’s operations in the United States, Canada, and Latin America.
Persson is a 17-year gaming industry veteran. Most recently, he was corporate senior vice president of global slot operations and slot marketing for Las Vegas Sands Corporation. While with LVS, he was responsible for slot operations and marketing at each of Las Vegas Sands’ and Sands China Limited casinos.
Persson also held senior positions at Harrah’s Entertainment, Coast Resorts, Delaware North and American Racing and Entertainment, in positions ranging from director o table games to president and general manager.
“Aruze is very fortunate to have secured the experience and skill sets of such a talented gaming executive,” said Aruze Global COO Yugo Kinoshita. “The gaming industry has become very competitive, requiring a leader with strong product knowledge and an understanding of our customer’s customer, the player. There are very few people in the industry that can match Eric’s proven track record in this area.”
Aruze also announced that with Persson’s arrival, Richard Pennington will no longer maintain the title of CEO at Aruze Gaming America. Pennington will remain on the board of directors and focus on his global responsibilities.
“Eric joins Aruze at a time when its financial stability and long-term competitive advantages position it to build on a history of growth in the North American markets,” Pennington said. “I’m confident that with a strong staff at his side, our sales momentum will kick into an even higher gear.”
“I’m looking forward to being part of such a dynamic company and team,” Persson said.
