Aruze to Target Macau ETG Market; Partners with Quixant

An executive for supplier Aruze Gaming indicated the company is ready to target the Macau market with its growing library of electronic table games. Meanwhile, Aruze’s new Muso Triple-27 cabinet was created in partnership with Quixant, which provided a cutting-edge digital button panel for the award-winning product.

Aruze to Target Macau ETG Market; Partners with Quixant

Slot supplier Aruze Gaming made two moves last week that focus on Asia and a partnership with Quixant.

An executive of slot supplier Aruze Gaming has said the company will target the Macau market with a line of electronic table games that saw several new entries displayed at the recent MGS Entertainment show in Macau.

Speaking to GGRAsia at the show, Kevin Lee, Aruze’s deputy general manager for Macau, said the supplier is planning to submit its Lucky Roulette ETG product for approval by Macau’s casino regulator, the Gaming Inspection and Coordination Bureau, known as DICJ.

“It is a super big roulette, with plenty of sound,” he said. “This is what we want to bring to the mass market. We want to align with the Macau strategy—and the Asian regional vision—to bring a more mass-market audience, rather than focusing on VIP.”

Lucky Roulette is fully automated eight-player roulette game featuring a real wheel and ball in the center of a display enhanced by projection imaging. A stadium version is available with up to 50 seats. “We will continue to bring forward more dynamic products, especially for Asia,” Lee told GGRAsia.

Meanwhile, Quixant, a leading global supplier of hardware and display solutions, announced the success of the company’s first collaboration with slot supplier Aruze Gaming, the Muso Triple-27 cabinet.

Featuring a bespoke, cutting-edge 13.3-inch Quixant digital button panel, Aruze’s Muso Triple-27 cabinet has received an extraordinary initial reception from the industry, crowned by its recent receipt of the Best Slot Product award at the prestigious GGB Gaming and Technology Awards. A hugely impressive result of many months of joint research, the button panel incorporates a built-in wireless charger, the first of its kind on the market, and a sleek, bright design in keeping with Aruze’s ethos of modern, eye-catching product.

“We are extremely proud to be a valued partner to such a major gaming player as Aruze,” said John Malin, global sales director of Quixant. “The Muso Triple-27 is surely one of the most attractive, innovative machines to ever grace our industry, and to be given the opportunity to be part of it is a great honor.

“Working alongside companies of such stature cements our standing as a top-level display supplier. We are excited by the fast-moving progress of this aspect of our portfolio, which perfectly complements our renowned gaming hardware range. We are confident that this is just the first step in a long and prosperous relationship between Quixant and Aruze.”