Asher, Cameron-Doe Recommended for Nevada Licensure

Last week, gaming executives Joe Asher (l.) and Julie Cameron-Doe were recommended for licensing by the Nevada Gaming Control Board. Asher is president of sports gaming for IGT. Cameron-Doe is CFO of Wynn Resorts.

Asher, Cameron-Doe Recommended for Nevada Licensure

On April 5, Nevada gaming industry veterans Joe Asher and Julie Cameron-Doe were recommended for licensing by the Nevada Gaming Control Board.

Asher is president of sports gaming for IGT. Cameron-Doe is CFO of Wynn Resorts. Both recommendations were unanimous, reported the Las Vegas Review-Journal. Commissioners are expected to consider final approval of both licenses at its April 20 meeting.

Asher, who hails from Delaware, moved to Nevada in 2006 and formed Brandywine Bookmaking in 2007. When William Hill bought Brandywine in 2012, Asher was named CEO of William Hill US, the U.K. firm’s U.S. subsidiary. After Caesars Entertainment bought the bookmaker in 2021, Asher was named head of PlaySports, the sports wagering technology brand operated by IGT.

In March, Asher was named chairman of the Woodrow Wilson International Center for Scholars Board of Trustees by President Joe Biden.

Cameron-Doe was appointed chief financial officer of Wynn in late 2021. She succeeded Craig Billings, who became Wynn’s CEO on the departure of Matt Maddox in January 2022.

Cameron-Doe came to Wynn after serving as chief financial officer of Aristocrat Leisure Ltd. and had prior experience in executive roles with Orbitz, the Walt Disney Co. and KPMG, the Review-Journal reported.

During her career, she has been licensed nearly 300 times and has licensing pending in 13 jurisdictions. Board member George Assad said her approval was “a slam dunk.”