Atari—the dominant video gaming force in the 1970s and 80s—recently announced it will become an “interactive entertainment production company,” with ventures into online gambling and casinos, including a social casino partnership with Flowplay and a real-money gambling partnership with Pariplay. Atari also will develop mobile gaming apps, LGBT and YouTube content and a gaming hardware licensing business.
Atari Chief Executive Officer Fred Chesnais said, “Atari is more than a game publishing company. It’s an iconic brand that has established a passionate and timeless culture. Known across multiple generations around the world, Atari will continue to embrace all audiences.”
The developer of the classic games Pong and Asteroids, Atari struggled financially to the point of filing for bankruptcy last year.
Chesnais added, “What the company has accomplished over the years is no small feat, but there is more to come. We’re looking forward to delivering on our new strategy and engaging with our audience in new ways across multiple channels as the next era of Atari unfolds.”
