IWG, Scientific Games and Atlantic Lottery, which operates games in Atlantic Canada, have formed a 3-way partnership to re-launch Atlantic Lottery’s entire catalog of online instant win offerings. Scientific Games will provide an omni-channel gaming system that will integrate with the IWG Progressive Play Remote Gaming Server, giving users access to both IWG and third-party content through a single-player account management system and wallet.
Atlantic Lottery Brand Manager Amanda Nicol said, “We are pleased with the IWG library of games. They have proven content that has performed well in other markets. Our customers have responded very positively, with revenue exceeding expectations in these early weeks. The integration via its RGS has made the whole process extremely efficient, and it’s been a pleasure to work alongside them. IWG has built a strong reputation for delivering high quality instant win content and we’re confident our players will enjoy the variety of games they have to offer.”
Scientific Games Senior Vice President of Global Lottery Systems Pat McHugh added, “We are excited to launch one of the lottery industry’s most advanced gaming systems for Atlantic Lottery and meet the lottery’s vision of a unified experience for their players. Our long- time, trusted relationship with IWG has enabled the seamless integration of their exciting portfolio of instant win games.”
IWG Chief Executive Officer Rhydian Fisher noted, “This deal highlights the growing appeal of our offering from lotteries all over the world and we’re thrilled to be providing Atlantic Lottery players with our full suite of games, through the Lottery’s new gaming system from Scientific Games. Atlantic Lottery’s entire instant-win catalog is now made up of our exciting content, reflecting a spread of mechanics and price points, prize levels and styles to appeal to a full lottery player base. Following on from our integration with Michigan Lottery, we are continuing to expand our presence in North America and Canada with more deals lined up in the near future.”
IWG initially launched 20 games, including Cashbuster, Monopoly and Slingo. Another 20 games will be added over the next 12 months.
