The Rainmaker Group announced that Reno’s Atlantis Casino Resort Spa has implemented Rainmaker profit optimization software solutions including GuestREV, the company’s flagship revenue optimization solution; and GroupREV, the room pricing software tool.
GuestREV is built upon proven forecasting and optimization algorithms to provide the most accurate forecasts as well as optimal pricing. It was the first of its kind to factor total guest value into the optimization process, considering potential revenue from gaming, food and beverage, spa and other profit centers along with room revenue.
GuestREV also takes demand uncertainty and costs and values into consideration, resulting in top- and bottom-line growth and rapid ROI after implementation. It integrates with leading property management systems as well as in-house and legacy systems.
Atlantis will benefit from the complete Rainmaker solution, including GroupREV, which delivers intelligent pricing—compliant with revenue management policy—and optimized to capture a sale in seconds. Revcaster, a tool for market-specific hotel price comparison and rate positioning, will give Atlantis an edge in the competitive Reno market, and Rainmaker’s Business Intelligence web-based platform will generate timely and actionable insights that leverage different sources of data to support Atlantis’ profitability goals.
“Nevada tourism is pivotal to the state’s GDP, contributing 12.9 percent compared to the national average of 2.7 percent,” said Tammy Farley, president of Rainmaker. “We are excited to see our solutions integrated into Atlantis Casino Resort Spa’s business strategy, as it looks to maximize revenue and contribute further to the state’s thriving industry.”
“We were drawn to Rainmaker’s cutting-edge research and proven scientific approach when exploring how best to optimize our profits,” said Cheraz Ecker, general manager of Atlantis. “Our property is multi-faceted—from the hotel to spa, dining, gaming and conference facilities—and we needed a true partner with proven technology to guide us to maximum profitability. Rainmaker’s four marquee solutions were an easy choice.”