Australian Sports Betting Companies Fight Over Name

Two of Australia’s largest sports betting companies are preparing to fight it out over their names. Specifically, PaddyPower Betfair’s Sportsbet is charging that Crownbet’s planned rebranding to Sportingbet infringes on its trademark and name and would deceive players. Crownbet has applied for the rebranding after Crown Resorts sold its stake in the company to The Stars Group.

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