A new study by the Australian Communications and Media Authority (ACMA) shows that online gaming is on the rest in the nation.
The new research from the ACMA has found that more than one in 10 (11 percent) Australians have reported participating in online gambling at some stage in the previous six months, up from 8 percent in 2020.
The snapshot, undertaken in June 2021 and titled “Online Gambling in Australia,” also showed an increase in sports betting, with 8 percent of Australians betting on sports or racing over the last six months, compared to 5 percent in 2020.
The research provides insight into the impact of Covid-19 on online gambling habits, with 16 percent of Australians who gamble online reporting an increase in their gambling frequency compared to before the pandemic.
Also released was a desktop study into affiliate marketing services that promotes and facilitates access to online gambling services.
The study found commissions for affiliate marketing sites for online gambling are substantially higher than other industries. The study also notes that social media and streaming services such as Twitch are becoming popular ways for affiliates to target gamblers.
In 2017, the ACMA started enforcing new illegal offshore gambling rules under the Interactive Gambling Act 2001, which prohibits online gambling services such as casinos from being provided or advertised to Australians. Since then the ACMA has facilitated the blocking of 354 illegal gambling websites and 21 affiliate marketing sites.
Both research reports will contribute to ACMA decision-making by providing up-to-date market developments and insights into consumer trends.
