AvatarUX has signed an agreement with a subsidiary of Light & Wonder, Inc. to greatly expand the reach of its immersive slots portfolio to operators in new markets, including North America.
The major partnership will see Light & Wonder bring the popular PopWins as well as other original mechanics, such as MultiPop, to its extensive operator network via the OPENGAMING content aggregation platform. The deal will see eight brand new titles by AvatarUX, released in major markets across the globe.
Nicola Longmuir, CEO at AvatarUX, said: “Light & Wonder is one of the defining brands in the iGaming space and we’re delighted to sign this important distribution deal with them”.
“It is a real testament to the strides we’ve undertaken as a business in a short space of time, and we look forward to reaching and entertaining even more players through Light & Wonder’s network.”
Steve Mayes, Director of Partnerships at Light & Wonder, said: “AvatarUX has brought genuine innovation to the iGaming space through its immersive PopWins™ mechanic, and we’re very much looking forward to making its games available to our OpenGaming™ operator partners”.
“This latest partnership illustrates our determination to evolve our content proposition and brings new worlds of play to players AvatarUX’s approach to slot provision is highly admirable and we believe its unique games will be highly attractive.”